Nike co.id

http://www.nike.co.id

Nike Indonesia is a subsidiary for Nike brand. Nike is a leading brand especially for sport shoes and apparel in the world.

1) E-Business channel priority

Bricks and clicks à mix on and offline in transaction (especially for B2B business)

2) Organizational restructuring and capabilities

In house division integration à develop and maintain the website by itself

3) Business, Service, and Revenue model

- Market place position

Act as seller (production in Indonesia and abroad)

- Revenue Model

By selling the products for customer and business

- Commercial Model

Fixed price sales

4) Market Place Restructuring

- No buy side

- Reintermediation Strategy à using our store to sell our product

5) Market and Product Development Strategies

Market Penetration Strategy (to get new customer and keep update the customer about new product and also improve the value for customer)

6) Positioning and Differentiation Strategies

- Product performance

Sell high quality product with latest technology and model

- Transactional excellence

In order to update the customer, Nike Indonesia always stays dynamic to provide the information